by Sally Acton | 6 Jun, 2018 | Customer Experience (CX)
Make your customers the star with personalised video. There’s a word that has an undeniable hold over your customers. Use this word and they’ll be putty in your hand. This word… is their name. Sounds simple doesn’t it, but I can guarantee you that whatever personalisation strategies you’re using you’ve only scratched the surface of what’s possible. I’m not going to dwell on using a customer’s first name in an email, that should be a given at this stage. What I’d like to introduce you to is personalised video.
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by Sally Acton | 20 Mar, 2018 | Customer Experience (CX)
Customer experience has been a buzzword for so long now that it’s become its own industry. Of course, at Torque customer experience is more than just a buzzword, it’s our way of life. Despite all of this, I still encounter people who don’t quite grasp the concept and... Read Me!
by Sally Acton | 29 Jan, 2018 | Customer Experience (CX)
I’ve said before that it’s not the size of your database that counts, but how you use it – and I stand by that. But once you’re managing your database like a well-oiled, lead-generating machine, having a bigger database will amplify your efforts. Here are some... Read Me!
by Sally Acton | 12 Dec, 2017 | Customer Experience (CX)
If you’ve kept up to date on our blogs you know that the key to boosting your sales is personalisation. You’ve probably already started gathering as much customer data as you can to get to know your customers and only send them content (and offers) tailored to them.... Read Me!
by Sally Acton | 3 Nov, 2017 | Customer Experience (CX)
Ever since I started working in Digital Marketing (long before Customer Experience was even a thing), personalisation has been a buzzword. Back then it meant calling your customer by their first name in your emails and SMSs – and boy was that impressive back... Read Me!
by Sally Acton | 12 Jul, 2017 | Customer Experience (CX)
Sadly, even in the best relationships you can drift apart and the time comes when just need to call it quits. This is true of people in your database too. I’m sure it was good in the beginning, but people change. Their lives change; their needs change. Depending on... Read Me!
