We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand?
Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric strategy that focuses on giving your customers the kind of experience that meets their exact needs.