19th Jul 2019

Dating a team member: Yes or No?

So every quarter, without fail, I date every member of my team. Yup, it sounds weird, but it’s totally true. In fact, we all date each other once […]
3rd Dec 2015

Loyalty Programmes: The Good, The Bad and The Ugly! Part 3: What have we learned from this?

We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand?
19th Nov 2015
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Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric strategy that focuses on giving your customers the kind of experience that meets their exact needs.