So recently I wanted to redo my LinkedIn page – something that really fills me with horror and that I struggle to do – and I got to thinking about why it is that I do what I do. I dabbled with some ideas until I finally started to question what it is exactly about Customer Experience that I enjoy.Read Me!
We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand?Read Me!
Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric strategy that focuses on giving your customers the kind of experience that meets their exact needs.Read Me!
We know the buzz about brand loyalty, loyalty programmes and loyal customers. Having some form of loyalty is now seen as a necessity in the marketplace – the ticket to sustainable business in a tough economy. But loyalty is not just about having a loyalty programme, it’s about inspiring loyalty in your customers.Read Me!