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Why Customer Experience Management reminds me of my Grandfather

Why Customer Experience Management reminds me of my Grandfather

So recently I wanted to redo my LinkedIn page – something that really fills me with horror and that I struggle to do – and I got to thinking about why it is that I do what I do. I dabbled with some ideas until I finally started to question what it is exactly about Customer Experience that I enjoy.

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Loyalty programmes: The Good, The Bad and The Ugly!Part 2: The Bad & Ugly

Loyalty programmes: The Good, The Bad and The Ugly!
Part 2: The Bad & Ugly

Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric strategy that focuses on giving your customers the kind of experience that meets their exact needs.

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Loyalty Programmes: The Good, The Bad and The Ugly!Part 1: The Good News

Loyalty Programmes: The Good, The Bad and The Ugly!
Part 1: The Good News

We know the buzz about brand loyalty, loyalty programmes and loyal customers. Having some form of loyalty is now seen as a necessity in the marketplace – the ticket to sustainable business in a tough economy. But loyalty is not just about having a loyalty programme, it’s about inspiring loyalty in your customers.

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