Marketing and Communications

Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric strategy that focuses on giving your customers the kind of experience that meets their exact needs.

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