Marketing and Communications

25th May 2016
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Why Customer Experience Management reminds me of my Grandfather

So recently I wanted to redo my LinkedIn page - something that really fills me with horror and that I struggle to do - and I got to thinking about why it is that I do what I do. I dabbled with some ideas until I finally started to question what it is exactly about Customer Experience that I enjoy.
3rd Dec 2015
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Loyalty Programmes: The Good, The Bad and The Ugly! Part 3: What have we learned from this?

We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand?
19th Nov 2015
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Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric strategy that focuses on giving your customers the kind of experience that meets their exact needs.