Training staff isn’t always as straight forward as it should be. Reluctant employees, time away from work, effectiveness… these are all issues that cause HR managers to seek the help of training specialists. When Massmart approached our business partner, Clear Fusion,... Read Me!
Clients often have very specific ideas when they ask us to develop a training programme for them. Most of the time they ask for a traditional e-learning programme. And, while we believe in giving our clients what they want, e-learning isn’t always the answer. There... Read Me!
Let me start off by saying that there is a time and a place for marketing to a new database. This post isn’t intended to be all doom and gloom. My intention is to highlight that there is a right way and wrong way to communicate with a database that isn’t your own.... Read Me!
Looking for a reliable plumber? Who are you going to ask for recommendations? The most likely answer is to be friends, family or colleagues. Basically, you’re most likely to ask someone you know really well. Why? Because you trust them. This is the essence of referral... Read Me!
Hats off to all conference and event organisers, PAs, wedding planners and PR companies that still manage events manually. You successfully pull off thousands of conferences and events every year, managing demanding delegates and monotonous registrations with... Read Me!
Every year there’s a resurgence of naysayers shouting to the world that email is dead! So far they’ve been wrong every time and this year is no different. Email isn’t even limping – not even a slight cough. Email remains the principle channel... Read Me!