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Taking a one-size-fits-all approach to employee engagement won’t win you any fans

Taking a one-size-fits-all approach to employee engagement won’t win you any fans

by Anni Loubser | May 27, 2020 | Communication Strategy, Employee Experience (EX)

The marketing world realised long ago that personalisation and individualisation were key to grabbing – and maintaining – customers. The psychology behind it is sound: no-one likes to feel that they are being lumped in with just about everyone else. We all...
Why Every Company Needs an Employee Value Proposition, and How We Got Here

Why Every Company Needs an Employee Value Proposition, and How We Got Here

by Loren Phillips | Mar 16, 2020 | Communication Strategy, Employee Experience (EX)

Employee’s expectations of their employers have shifted over the years. As technology changes the way we view work in its entirety, people are today confronted with multiple options to choose from, from function-specific, full-time employees to managed service...
7 steps to putting together the perfect employee campaign

7 steps to putting together the perfect employee campaign

by Sally Acton | Jan 28, 2020 | Communication Strategy, Employee Experience (EX), Loyalty, Marketing and Communications

We often get asked to work on internal marketing campaigns for clients – this most often a values or culture led campaign, looking to get both understanding and buy-in from the employees. Marketing to your employees is a very important and often overlooked, part...
Why Customer Experience Management reminds me of my Grandfather

Why Customer Experience Management reminds me of my Grandfather

by Sally Acton | May 25, 2016 | Communication Strategy, Marketing and Communications, News

So recently I wanted to redo my LinkedIn page – something that really fills me with horror and that I struggle to do – and I got to thinking about why it is that I do what I do. I dabbled with some ideas until I finally started to question what it is...
Loyalty Programmes: The Good, The Bad and The Ugly! Part 3: What have we learned from this?

Loyalty Programmes: The Good, The Bad and The Ugly! Part 3: What have we learned from this?

by Sally Acton | Dec 3, 2015 | Communication Strategy, Loyalty, Marketing and Communications

We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand? 1. Understand your customers...
Taking a one-size-fits-all approach to employee engagement won’t win you any fans

Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications

Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...
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