by Anni Loubser | May 27, 2020 | Communication Strategy, Employee Experience (EX)
The marketing world realised long ago that personalisation and individualisation were key to grabbing – and maintaining – customers. The psychology behind it is sound: no-one likes to feel that they are being lumped in with just about everyone else. We all...
by Anni Loubser | Mar 16, 2020 | Communication Strategy, Employee Experience (EX)
Employee’s expectations of their employers have shifted over the years. As technology changes the way we view work in its entirety, people are today confronted with multiple options to choose from, from function-specific, full-time employees to managed service...
by Sally Acton | Jan 28, 2020 | Communication Strategy, Employee Experience (EX), Loyalty, Marketing and Communications
We often get asked to work on internal marketing campaigns for clients – this most often a values or culture led campaign, looking to get both understanding and buy-in from the employees. Marketing to your employees is a very important and often overlooked, part...
by Sally Acton | May 25, 2016 | Communication Strategy, Marketing and Communications, News
So recently I wanted to redo my LinkedIn page – something that really fills me with horror and that I struggle to do – and I got to thinking about why it is that I do what I do. I dabbled with some ideas until I finally started to question what it is...
by Sally Acton | Dec 3, 2015 | Communication Strategy, Loyalty, Marketing and Communications
We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand? 1. Understand your customers...
by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications
Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...
