by Anni Loubser | Apr 19, 2021 | Employee Experience (EX), Loyalty
The alternative title for this article was “Can Crosswords Cure your Culture?” but since it’s obvious they can’t, we decided against that line of inquiry. Beautifully worded and inspiring values are conceptualised in boardrooms across the...
by Sally Acton | Jan 28, 2020 | Communication Strategy, Employee Experience (EX), Loyalty, Marketing and Communications
We often get asked to work on internal marketing campaigns for clients – this most often a values or culture led campaign, looking to get both understanding and buy-in from the employees. Marketing to your employees is a very important and often overlooked, part...
by Sally Acton | Jul 19, 2019 | Employee Experience (EX), Loyalty, News
So every quarter, without fail, I date every member of my team. Yup, it sounds weird, but it’s totally true. In fact, we all date each other once a quarter. No, we are not professional swingers, but thanks for asking. So why do we do it? Well, in a nutshell, because...
by Sally Acton | Dec 3, 2015 | Communication Strategy, Loyalty, Marketing and Communications
We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand? 1. Understand your customers...
by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications
Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...
