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How to make your culture more than writing on a wall

How to make your culture more than writing on a wall

by Anni Loubser | Apr 19, 2021 | Employee Experience (EX), Loyalty

The alternative title for this article was “Can Crosswords Cure your Culture?” but since it’s obvious they can’t, we decided against that line of inquiry. Beautifully worded and inspiring values are conceptualised in boardrooms across the...
How to make your culture more than writing on a wall

7 steps to putting together the perfect employee campaign

by Sally Acton | Jan 28, 2020 | Communication Strategy, Employee Experience (EX), Loyalty, Marketing and Communications

We often get asked to work on internal marketing campaigns for clients – this most often a values or culture led campaign, looking to get both understanding and buy-in from the employees. Marketing to your employees is a very important and often overlooked, part...
Dating a team member: Yes or No?

Dating a team member: Yes or No?

by Sally Acton | Jul 19, 2019 | Employee Experience (EX), Loyalty, News

So every quarter, without fail, I date every member of my team. Yup, it sounds weird, but it’s totally true. In fact, we all date each other once a quarter. No, we are not professional swingers, but thanks for asking. So why do we do it? Well, in a nutshell, because...
Loyalty Programmes: The Good, The Bad and The Ugly! Part 3: What have we learned from this?

Loyalty Programmes: The Good, The Bad and The Ugly! Part 3: What have we learned from this?

by Sally Acton | Dec 3, 2015 | Communication Strategy, Loyalty, Marketing and Communications

We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand? 1. Understand your customers...
Dating a team member: Yes or No?

Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications

Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...

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