by Anni Loubser | Apr 8, 2020 | Employee Experience (EX), Marketing and Communications
Employees who are satisfied are not necessarily engaged and vice versa. Custom Insight states that employee engagement is “the extent to which employees feel passionate about their jobs, are committed, and put voluntary effort into their work” while “employee...
by Sally Acton | Jan 28, 2020 | Communication Strategy, Employee Experience (EX), Loyalty, Marketing and Communications
We often get asked to work on internal marketing campaigns for clients – this most often a values or culture led campaign, looking to get both understanding and buy-in from the employees. Marketing to your employees is a very important and often overlooked, part...
by Sally Acton | May 25, 2016 | Communication Strategy, Marketing and Communications, News
So recently I wanted to redo my LinkedIn page – something that really fills me with horror and that I struggle to do – and I got to thinking about why it is that I do what I do. I dabbled with some ideas until I finally started to question what it is...
by Sally Acton | Dec 3, 2015 | Communication Strategy, Loyalty, Marketing and Communications
We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand? 1. Understand your customers...
by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications
Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...
by Sally Acton | Nov 12, 2015 | Communication Strategy, Marketing and Communications
We know the buzz about brand loyalty, loyalty programmes and loyal customers. Having some form of loyalty is now seen as a necessity in the marketplace – the ticket to sustainable business in a tough economy. But loyalty is not just about having a loyalty programme,...
