If you want your organisation to be successful, you need to create a communication framework that integrates with your Employee Value Proposition. The best way to do this is to create pillars for wellness specifically. This way, you can ensure that your messaging is clear and concise and that everyone in the organisation knows about the benefits of your programmes. The advantage of EVP alignment is that your talent pool marketing can also echo your company’s commitment to employee health and wellbeing. With a solid communication strategy in place, it becomes much easier to roll out new initiatives and track their success over time.
There are five key pillars that we believe every organisation should focus on when it comes to internal communications: mental health, physical health, emotional wellbeing, financial security and social wellbeing. By promoting initiatives and programmes that support these areas, you can create a simple yet well-rounded approach to employee wellbeing that will have a lasting impact.
Mental health and your employee value proposition
Mental health is often overlooked in the workplace but is a crucial pillar of employee wellbeing. Stress, anxiety, and other mental health issues can lead to absenteeism, reduced productivity, and high turnover. By integrating mental health into the employee value proposition (EVP), employers can show their commitment to supporting employees’ mental health and wellbeing. This can help to attract and retain top talent, as well as improve morale and productivity. In addition, programs focusing on mental health can help create a more positive work culture and reduce the stigma around mental health issues. When mental health is given the attention it deserves, everyone benefits.
Financial wellbeing and your employee value proposition
Financial security is often cited as a key factor in employee wellness. And it’s no wonder – when people feel like they’re in a stable financial situation, they’re more likely to feel happier and less stressed. This, in turn, has a positive impact on their physical health. On the other hand, financial insecurity can lead to all sorts of problems, both for employees and businesses. Companies must make financial stability a key pillar of their employee wellbeing programs. By doing so, they’re not only committing to their employees’ financial wellbeing but also the long-term success of the business.
Physical health and your employee value proposition
There’s no question that physical health significantly impacts the bottom line. Healthy employees are less stressed, are more productive and have more energy, and companies that promote physical activity initiatives can benefit greatly. In addition, physical health can improve employee engagement and retention, both of which are essential for any company. Investing in the physical health of your employees, for example, by offering smoking cessation or weight loss journeys and support groups to employees, businesses can help to create a healthy workplace environment and improve their bottom line.
Emotional health and your employee value proposition
Emotional health is often grouped together with physical or mental health, but the two need to be separated in order to measure more accurately the quality of employee experience in an organisation. Poor emotional health can lead to physical health problems, and vice versa. For example, feelings of insecurity can lead to high blood pressure, while social anxiety can cause dizziness and stomach problems. It’s therefore crucial that organisations do everything they can to promote emotional health in the workplace.
One way of doing this is by ensuring that employees feel comfortable talking about their emotions, and offering encouragement and support to do so.. This can be achieved by creating an environment where psychological safety is upheld in various forms. For example, employees should feel comfortable openly sharing their feelings and experiences with their colleagues without fear of judgement or reprisal. By promoting emotional health in the workplace, organisations can create more present-minded and productive employees.
Social wellbeing and your employee value proposition
Most people spend a large portion of their waking hours at work, so it stands to reason that our social wellbeing is heavily influenced by the quality of our working relationships. In fact, research has shown that social wellbeing is a key driver of employee satisfaction and engagement. A happy and connected workforce is more productive, creative and innovative, and less likely to experience burnout or turnover. Moreover, companies with a strong focus on social wellbeing are more attractive to top talent. So, if you’re looking to improve your organisation’s EVP, communicating your investment in the social wellbeing or your workforce is a smart move.
Communicating wellness pillars in your employee value proposition will help you attract and retain better talent. In today’s competitive job market, more and more candidates are looking for employers who value their health and wellbeing. By communicating the wellness pillars of your EVP, you’ll let candidates know that your company is committed to promoting a healthy work-life balance. This will not only help you attract top talent, but it will also help you retain your best employees. Furthermore, by communicating your wellness pillars in your EVP statement, you’ll send a strong message to candidates that your company is an employer of choice.