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Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications

Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...

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