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Loyalty Programmes: The Good, The Bad and The Ugly! Part 1: The Good News

Loyalty Programmes: The Good, The Bad and The Ugly! Part 1: The Good News

by Sally Acton | Nov 12, 2015 | Communication Strategy, Marketing and Communications

We know the buzz about brand loyalty, loyalty programmes and loyal customers. Having some form of loyalty is now seen as a necessity in the marketplace – the ticket to sustainable business in a tough economy. But loyalty is not just about having a loyalty programme,...

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