by Sally Acton | Dec 3, 2015 | Communication Strategy, Loyalty, Marketing and Communications
We’ve looked at the good, the bad and the ugly sides of loyalty programmes. So what are the most important things to consider when going down the loyalty path? What does it take to turn that path into the yellow brick road for your brand? 1. Understand your customers...
by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications
Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...
by Sally Acton | Nov 12, 2015 | Communication Strategy, Marketing and Communications
We know the buzz about brand loyalty, loyalty programmes and loyal customers. Having some form of loyalty is now seen as a necessity in the marketplace – the ticket to sustainable business in a tough economy. But loyalty is not just about having a loyalty programme,...
