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Why Customer Experience Management reminds me of my Grandfather

Why Customer Experience Management reminds me of my Grandfather

by Sally Acton | May 25, 2016 | Communication Strategy, Marketing and Communications, News

So recently I wanted to redo my LinkedIn page – something that really fills me with horror and that I struggle to do – and I got to thinking about why it is that I do what I do. I dabbled with some ideas until I finally started to question what it is...
Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

Loyalty programmes: The Good, The Bad and The Ugly! Part 2: The Bad & Ugly

by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications

Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...
7 Steps to Healthy Franchisee Relationships

7 Steps to Healthy Franchisee Relationships

by Sally Acton | Mar 16, 2015 | Communication Strategy, Marketing and Communications

We all know that for children to thrive they must be healthy. It may sound simple, but bear in mind that to keep a child healthy, you need to feed it, clean it, stimulate it, mentor it and, most importantly, build a strong relationship with it. It’s the same...

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