by Sally Acton | May 25, 2016 | Communication Strategy, Marketing and Communications, News
So recently I wanted to redo my LinkedIn page – something that really fills me with horror and that I struggle to do – and I got to thinking about why it is that I do what I do. I dabbled with some ideas until I finally started to question what it is...
by Sally Acton | Nov 19, 2015 | Communication Strategy, Loyalty, Marketing and Communications
Is a loyalty programme right for your business? Only if you can work around the bad and ugly stuff. It comes down to understanding your market, warts and all. Inspiring customer loyalty is not just about having a loyalty programme, it’s about a customer-centric...
by Sally Acton | Mar 16, 2015 | Communication Strategy, Marketing and Communications
We all know that for children to thrive they must be healthy. It may sound simple, but bear in mind that to keep a child healthy, you need to feed it, clean it, stimulate it, mentor it and, most importantly, build a strong relationship with it. It’s the same...
