"When employees are happy, they are your very best ambassadors."
– James Sinegal, co-founder and former CEO of Costco.
There is no saying truer than this. It’s so true that Sir Richard Branson, founder of the Virgin Group, has been known to ask why anyone is still talking about ensuring happy employees, and not just doing something about it.
So … why are we still talking about it?
Because it’s so important.
Because happy and invested employees matter to your bottom line.
Because invested employees will promote and support your company’s mission, strategy and brand. They are your greatest return on investment (ROI).
Because research shows that happy employees are at least 12% more productive in the workplace. This could mean 12% increase in your bottom line.
Because engaged employees are experiencing job satisfaction, they also work more creatively and collaboratively with management and other employees.
"Surely it’s better products, new technology, and award-winning marketing that matters," I hear you ask.
Really? Ignore the stats at your peril.
Everyone knows that to make money you have to spend money. But spending it in the wrong way will be catastrophic.
The best investment you can make is to ensure that your employees are happy. This, more than anything, will benefit you hugely in the long run.
The right people in the right place make money.
Old-fashioned managers are probably grinding their teeth at this. But, if you want your company to prosper you need to toss the attitude that staff should be grateful for the job. It’s not Richard Branson’s attitude and he’s not exactly scraping by.
So, how do you ensure happy employees?
Yes, throw a Christmas party with free booze, but if you think that’s all it’ll take, you’re wrong.
The right thing, and the most important thing right now, immediately, this minute in fact, would be to look at how companies with productive, engaged employees do things.
They believe in their people.
They get to know their people.
They find the right fit for them in the company. A fit that makes the employee happy, feel seen, heard and appreciated.
Be strategic when building a good employee experience because it goes hand in hand with a great customer experience. At Torque, we can show you how to do this because we create powerful EX and CX.