![Person with a hand on their hip](https://lwfiles.mycourse.app/learntobeabetterhuman-public/52a85b38338dc2aa9c0835df2ab34b70.png)
Do candidates know why they should join your business?
Or why they should stay?
EX Experience Planning(no, that's not a typo)
A strong employer brand is crucial for a company's success as it not only attracts and retains top talent but also fosters employee satisfaction, productivity, and performance.
Tying this in with a great Employee Value Proposition (EVP) ensures that the company offers a compelling and unique package of benefits, rewarding experiences, and growth opportunities that resonate with employees.
Tying this in with a great Employee Value Proposition (EVP) ensures that the company offers a compelling and unique package of benefits, rewarding experiences, and growth opportunities that resonate with employees.
Persona mapping plays a vital role in supporting these functions by enabling companies to identify and understand the diverse needs, motivations, and aspirations of their target talent pool.
This tailored approach helps create a powerful alignment between the employer brand and EVP, ensuring that the company remains an attractive and fulfilling workplace for the best and brightest talent, ultimately driving sustainable growth and long-term business success.
This tailored approach helps create a powerful alignment between the employer brand and EVP, ensuring that the company remains an attractive and fulfilling workplace for the best and brightest talent, ultimately driving sustainable growth and long-term business success.
Blog
Why every company needs an EVP
So how can we help?
EVPs we've worked on
![Diverse, happy people holding hands](https://lwfiles.mycourse.app/learntobeabetterhuman-public/9613f9cce922b5371b35c5443291a1bb.png)
What a typical EVP process looks like
Come and get it